Seasonal·5 min read
Shopify Cyber Week Extension Strategy: Running Sales Through December
How DTC brands can extend Cyber Week into the full December holiday window without burning out customers or training discount expectations.
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ARTICLES
Seasonal·5 min read
Shopify Counter-Campaign Strategy for Amazon Prime Day (2026)
How DTC brands should respond to Amazon Prime Day. Capturing demand on your own store during the spike, plus the post-Prime-Day opportunity most brands miss.
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Seasonal·5 min read
Shopify Back-to-School 2026 Campaign Playbook
Back-to-school 2026 campaign plan for Shopify brands. Calendar, vertical-specific tactics, and the hidden BTS opportunity for non-school categories.
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Seasonal·4 min read
Shopify Father's Day 2026 Campaign Playbook
Father's Day 2026 campaign plan for Shopify brands. Calendar, channels, creative, and the differences from Mother's Day that matter for execution.
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Seasonal·5 min read
Shopify Mother's Day 2026 Campaign Playbook
Complete Mother's Day 2026 campaign plan for Shopify brands. Calendar, creative themes, channels, and the timing that captures gift-buying intent.
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Seasonal·5 min read
Shopify BFCM 2026: 90-Day Prep Plan, Week by Week
Week-by-week prep plan for Black Friday Cyber Monday 2026. Inventory, ads, creative, email, and CX preparation across the full 90 days before peak.
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Seasonal·5 min read
BFCM Creative Refresh Cadence for Shopify Stores (2026)
How often to refresh ad creative during BFCM peak. Daily vs. every-other-day rotation, fatigue thresholds at high traffic, and the production pipeline you need.
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