Guide·6 min read
AI Search vs SEO: Key Differences Marketers Must Understand in 2026
AI search optimization and traditional SEO require fundamentally different strategies. Learn the key differences and how to succeed in both channels.
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AI search optimization and traditional SEO require fundamentally different strategies. Learn the key differences and how to succeed in both channels.
AI Search Optimization (AISO) is the practice of optimizing your brand's presence in AI-powered search platforms like ChatGPT, Perplexity, and Claude. Learn how it works and why it matters.