SEO gets you ranked on Google. AI visibility gets you recommended by ChatGPT, Claude, and Perplexity. Here's why you need both—and why they're not the same.
SEO and AI visibility are complementary, not competing strategies. SEO helps people find you through Google. AI visibility helps people discover you through conversational AI. As more users shift to AI-first search, brands that only invest in SEO will become invisible to a growing segment of their market.
See how AI visibility optimization differs from traditional SEO.
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Why optimizing for AI requires a different approach than traditional SEO.
Users ask Google short keywords. They ask AI complete questions. The optimization strategy must be fundamentally different.
SEO drives clicks to your site. AI gives answers directly. You need to be the answer, not just rank for the question.
Google ranks pages. AI cites sources and recommends brands. Being a trusted, citable source matters more than keyword density.
SEO algorithms update quarterly. AI models learn continuously. Staying visible requires different monitoring and adaptation.
Get a free visibility audit to see how your brand appears across ChatGPT, Claude, and Perplexity—and how you compare to competitors.