PR builds awareness through media. AI visibility builds recommendations where buyers actually research. Here's how they compare for driving real business results.
PR builds brand awareness. AI visibility drives purchase consideration. PR is valuable for major announcements and brand building, but it doesn't directly influence the AI assistants your prospects use daily. For capturing demand at the research stage, AI visibility delivers faster, more measurable results at a lower cost.
How the costs and returns compare between AI visibility and PR.
What each approach can and can't do for your brand.
Fundamental differences in how these approaches drive results.
PR broadcasts your message hoping the right people see it. AI visibility puts you in front of users at the exact moment they're researching solutions.
PR success is measured in impressions and sentiment. AI visibility is measured in actual recommendations, mentions, and resulting traffic.
PR coverage has a short shelf life. AI visibility compounds—once AI learns to recommend you, it continues doing so.
AI visibility delivers consistent, predictable results. PR outcomes vary wildly based on news cycles and journalist relationships.
Get a free visibility audit to see how your brand appears when prospects ask AI for recommendations—and what you can do about it.