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UGC

7 articles with this tag

ARTICLES

UGC vs Studio Ads Meta: Which Wins ROAS by Funnel Stage

UGC vs studio ads on Meta: UGC lifts TOF ROAS 15–35% while studio wins retargeting. Funnel-stage breakdown and a test structure you can run this week.

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Paid Ads·6 min read

Shopify UGC Creator Rate Card 2026: What to Pay for Each Tier

Going rates for UGC creators in 2026 by follower tier and asset type. Includes typical deal structures, scope guidelines, and how to negotiate without overpaying.

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Paid Ads·6 min read

TikTok Ads Creative Volume Framework for Shopify Brands (2026)

How many TikTok ad creatives you need per week to scale spend, and the production model that ships them without burning out your team or budget.

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Paid Ads·6 min read

TikTok Spark Ads vs Traditional Ads for Shopify (2026)

When to whitelist creator content as Spark Ads versus producing your own ads in-house — including the costs, performance gaps, and creator deal structures that work for Shopify brands.

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Guide·8 min read

UGC Video Ads for Shopify: How to Create, Source, and Scale Content That Converts

UGC video ads outperform polished brand creative on Meta and TikTok. This guide covers what makes UGC work, how to brief creators, the best platforms to source content, and a testing framework for scaling winners.

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Guide·8 min read

Shopify Customer Unboxing Videos: Turn Customers Into Brand Ambassadors

Learn how to encourage unboxing videos from Shopify customers. Discover packaging tips, TikTok strategies, and reposting tactics that drive organic growth.

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Guide·8 min read

Shopify UGC Strategy: Get Customers to Create Content for You

Build a UGC engine for your Shopify store with hashtag campaigns, review photos, ambassador programs, and rights management.

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