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Competitors bid on your brand name every day. This DTC playbook covers how to audit exposure, build a brand defense campaign, and measure incremental ROAS.
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Bing Ads for Shopify in 2026: Still Cheap Post-Copilot?
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Search vs PMax Cannibalization on Google Ads: Diagnose and Fix (2026)
How to tell if your Google search and Performance Max campaigns are cannibalizing each other, and the structural changes that fix it without losing branded traffic.
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