Guide·12 min read
PMax Negative Keywords: Cut Waste 15–30% (Full Guide)
Add PMax negative keywords, brand exclusions, and search themes to slash wasted spend by 15–30%—without breaking your campaign's optimization engine.
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ARTICLES
Diagnostic·3 min read
Why Is PMax Spending on My Brand Terms? Diagnosis and Fix
Performance Max cannibalizing your branded search traffic is one of the most expensive blind spots in Google Ads. Here's how to diagnose and fix it.
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Paid Ads·6 min read
Search vs PMax Cannibalization on Google Ads: Diagnose and Fix (2026)
How to tell if your Google search and Performance Max campaigns are cannibalizing each other, and the structural changes that fix it without losing branded traffic.
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Paid Ads·7 min read
Google PMax Asset Group Structure for Shopify Stores (2026)
How to segment Performance Max asset groups for Shopify product catalogs — including the structure that beats the default setup most stores accept out of the box.
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