Guide·12 min read
PMax Negative Keywords: Cut Waste 15–30% (Full Guide)
Add PMax negative keywords, brand exclusions, and search themes to slash wasted spend by 15–30%—without breaking your campaign's optimization engine.
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Add PMax negative keywords, brand exclusions, and search themes to slash wasted spend by 15–30%—without breaking your campaign's optimization engine.
Performance Max cannibalizing your branded search traffic is one of the most expensive blind spots in Google Ads. Here's how to diagnose and fix it.