Paid Ads·12 min read
Daily vs Lifetime Budget: Which Pacing Model Wins?
Daily vs lifetime budget — the wrong choice causes overdelivery and wasted spend. Here's exactly how pacing works on Meta, Google, and TikTok.
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Daily vs lifetime budget — the wrong choice causes overdelivery and wasted spend. Here's exactly how pacing works on Meta, Google, and TikTok.
TikTok ads under-spending is a frequent complaint. Here are the most common causes and the specific fixes that get budgets pacing properly.