Guide·9 min read
How to Run ChatGPT Ads for Your Shopify Store
Everything Shopify merchants need to know about ChatGPT ads. Covers ad formats, targeting, creative requirements, minimum spend, expected CPMs, and workarounds.
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ARTICLES
Strategy·11 min read
ChatGPT Ads at $60 CPM: Should You Buy Them or Focus on Organic AI Visibility?
ChatGPT ads cost $60 CPM with a $200K minimum. Compare paid vs organic AI visibility costs, ROI, and learn which strategy fits your budget and goals.
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Strategy·10 min read
Google AI Mode Now Shows Shopping Ads: What This Means for Your Brand
Google AI Mode with 75M+ daily users is testing shopping ads inside AI answers. Learn how Direct Offers and sponsored listings change brand visibility.
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Guide·10 min read
Microsoft Copilot for Brands: Visibility and Advertising Guide for 2026
Microsoft Copilot reaches 1B+ Windows users. Learn how to optimize brand visibility, leverage advertising opportunities, and get recommended in Copilot responses.
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Strategy·10 min read
Perplexity Kills Ads, Launches Free Shopping Agent: What Brands Should Do Now
Perplexity removed all advertising and launched a free Shopping Agent for US users. Here's what this means for brand visibility and how to adapt your strategy.
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Strategy·15 min read
ChatGPT Shopping Ads: The 2026 Playbook for E-commerce Brands
Everything e-commerce brands need to know about ChatGPT Shopping ads in 2026. Learn about ad formats, targeting, bidding strategies, creative best practices, and how to maximize ROAS in conversational commerce.
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Strategy·16 min read
Perplexity Sponsored Answers vs ChatGPT Ads: Where to Spend First
A head-to-head comparison of Perplexity Sponsored Answers and ChatGPT Ads covering ad formats, targeting, pricing, performance benchmarks, and when to use each platform for maximum ROI.
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Research·10 min read
Google Gemini February 2026 Updates: AI Mode, Ads & More
Every Google Gemini update from February 2026: AI Mode in Search, in-chat shopping, new models, and ad plans. What brands need to know to stay visible.
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Research·13 min read
Perplexity AI February 2026 Updates: Ads Dropped, Shopping
Perplexity's February 2026 updates: it killed advertising, added GPT-5.2 and new models, and expanded AI shopping. Here is what brands need to know now.
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Guide·6 min read
Google Gemini Advertising Guide: How to Get Your Brand in AI-Powered Search
Google Gemini is reshaping search with AI-generated answers. Learn how to advertise on Gemini, optimize for AI Mode, and ensure your brand appears when customers ask Google's AI for recommendations.
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Guide·6 min read
Perplexity Advertising 2026: Costs, Formats & How to Start
Perplexity AI now sells ad placements in its answers. Learn how Perplexity advertising works, real CPM/CPC costs, ad formats, and how to get into the beta before competitors do.
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