Knowing exactly who your customer is changes everything — your ads, your copy, your product pages, your email subject lines. This guide shows you how to build a detailed customer avatar using real data from your Shopify store.
Learn how to set up Pinterest Ads for your Shopify store, sync your catalog, create shopping pins, target audiences, and hit profitable ROAS benchmarks.
Learn how to set up Snap Pixel, create dynamic ads, sync your Shopify catalog, target audiences, and optimize Snapchat ad performance for your store.
Shopify Audiences uses network purchase data to cut acquisition costs 20-50%. Learn how it works, how to set it up, and how to deploy it across Meta and Google ads.
Use AI to generate Shopify ad copy, images, and video for Facebook and Google campaigns in minutes, cutting creative costs while matching agency performance.
AI search is fundamentally changing how consumers find products and make decisions. Here's what every marketer needs to understand about advertising in ChatGPT, Perplexity, Gemini, and other AI platforms.
OpenAI has launched advertising in ChatGPT. Here's everything you need to know about ChatGPT ads, including how they work, costs, and how to get started with AI search advertising.