Apple Intelligence's on-device AI is increasingly making shopping recommendations. Here's how iOS-targeting DTC brands should prepare for AI-mediated discovery from Apple's ecosystem.
TikTok Shop and Shopify's TikTok integration have diverged. Here's where each wins for DTC brands and the hybrid model that's emerging in 2026.
AI agents are making purchases on behalf of users. Here's how Shopify brands should optimize PDPs, APIs, and inventory for agentic commerce.
How AI shopping assistants surface discounts and coupons, and what merchants should do to make their offers visible (or hidden) from AI-driven discount aggregation.
ChatGPT's Instant Checkout feature lets users buy directly within ChatGPT. Here's eligibility, integration, and the merchant prep that gets you in the program.
April 2026 AI search updates across ChatGPT, Google AI Mode/Gemini, Perplexity and Copilot — and what they mean for brand and product visibility.
May 2026 AI search recap: GPT-5.5 in ChatGPT, Google's Universal Cart and UCP at I/O, Perplexity personalization, and Copilot agents — and what it all means for brand visibility.
OpenAI's April 2026 ChatGPT updates: GPT-5.5 agentic model, Images 2.0, and the shift from Instant Checkout to product discovery for merchants.
Every major ChatGPT and OpenAI update from March 2026 — GPT-5.4, GPT-5.4 mini, and the big shopping pivot from Instant Checkout to product discovery — and what each means for e-commerce.
OpenAI's May 2026 ChatGPT updates: GPT-5.5 Instant default model, deeper memory, Excel and Sheets, plus a new visual shopping experience for merchants.
Shopify's April 2026 updates brought native B2B to Basic/Grow/Advanced plans, Sidekick Pulse, the Scripts sunset, and API 2026-04. Here's what to action.
Shopify's Winter '26 Edition dominated March 2026 with 150+ updates: agentic storefronts, a proactive Sidekick, 2048 variants, and new dev tooling.
Shopify's May 2026 updates: a dedicated Agentic Storefronts admin page, theme Rollouts with A/B testing, an LLM-file editor, and a 34% Q1 revenue beat.